Bakker Restaurant allowed us to approach a new food area. This original steakhouse in the heart of Milan offers more classical cuts of meat next to meats refined through a dry aging process, all of this accompanied with freekeh, a toasted wheat with a particular green color which is offered for the first time in Italy.
To communicate the originality of this unique restaurant we’ve developed a website with a researched and innovative structure. At its center the images created during the photoshoot command the user’s attention, highlighting the quality of the dishes and the elegance of the surroundings, all of this together with texts carefully redacted with a seo perspective.
To facilitate the growth of this new original steakhouse we developed a digital strategy ad hoc, redacting an editorial plan focused in particular on Instagram, ideal channel for the communication of the values of quality and sophistication that characterize this new restaurant born with a international soul in the heart of Milan.