The project for Piero Fedele was born from the desire to give a brand new face to this historical family-run woodshop in the heart of the province of Cuneo. Piero Fedele and his son Carlo offer a wide range of services that go from the construction of hardware and frames to the creation of custom-made furniture.
For the development of the new website we’ve focused first of all on the structure, which is rich but at the same time easy to browse in order to highlight all the services that this carpentry business has to offer. A great deal of attention has been dedicated to the texts, which have all been created with a seo perspective so as to allow more and more users to discover what Piero Fedele has to offer.
Aiming for the affirmation of a new digital identity, we couldn’t forget to focus on social media: in order to increase the presence and reach of this business in the web, we developed an editorial plan with a strategy focused on the Facebook and Instagram channels, seeking to showcase the quality of the products created by this carpentry shop.