For the project for Ferramenta Maccagno the main objective was to create a new digital identity, showcasing that this historical shop in Bra is a lot more than a simple hardware store. The array of products of this store is truly wide and they stand out compared to other activities of its genre for the variety of services they offer beside the sale.
Firstly, we created a new website, renewing the graphical interface and implementing a structure with an intuitive browsing experience, developed to highlight everything that Ferramenta Maccagno has to offer. We created a shooting to showcase the richness of the store and put a face to the Ferramenta Maccagno team. All the texts have been written with a seo perspective to allow new clients to discover this store, their products and services.
To complete the rebranding of this hardware store, we’ve devoted attention to social media as well, developing an editorial plan focused on the Facebook and Instagram channels, whose importance inside a successful digital strategy cannot be overstated.