With the project for Home Store we’re approached the franchising world. Born more than 40 years ago, the first store of household articles (and not just that) was opened by the father of the current proprietors. For this chain of stores located in Piemonte and Liguria we developed an ambitious project, creating an unique new site and digital identity. We designed the brand new site with the purpose of showcasing the wide variety offered in those stores as well as conveying the warmth and care to details that unify every single store. With this objective in mind, we devoted a particular focus to the structure so as to provide a browsing experience not only intuitive for the user but eye-catching as well. With the shooting we chose to highlight a few of the myriad of products offered through detailed and colorful images. All of the texts are written with a SEO perspective so as to allow to new clients, private and business, to discover Home Store. We developed a new digital strategy focusing on Facebook and Instagram, perfect allies to grant even more visibility to this brand of stores with an Italian heart.
